I'm Serena, a product designer focused on bringing the data to alert clear and creative experiences for users. I specialise in the delivery across both mobile and web digital experiences, turning complex financial problems into thoughtful solutions with the users at the centre of what I do.
My approach lies in the various perspectives I can provide as a previous optimisation analyst, product marketer and sales, where I use these experiences to hone in on my skills of versatility and collaboration and alignment.
When I'm not designing, you can catch me with either a film or disposable camera in my hands 📷, listening to the latest music album that's taking the world by storm 🎧, or just spending a day out with my friends (most likely talking about the latest fashion trends in the trendiest cafe) 🏙!